STRATEGY

Value Add Multifamily

Value add to us means adding financial value (to our investors) and adding non-financial value (to our tenants and communities).  We target multi-family communities that have a history of underperformance and put a plan in place to increase profitability and cash flow.  On top of that, our plan involves improving the lives of the tenants that we serve through improved management and strategic CAPEX spend.  We are a true value add company in which we spend a significant amount of capital improvement funds to rapidly increase the value of the property.

Invest In Specific Markets

Our team carefully selects specific markets by analyzing job growth, population growth, rental projections, sales trends, and most importantly - SUPPLY!  By combining a solid, low supply market with a value-add property, we are able to generate significant returns.  Our key markets are small to mid-sized cities that are within a reasonable distance to larger metropolitan areas across the Southeast.  This strategy allows us to avoid the high price tag (and general supply vs demand issues) that comes with the larger MSAs, while still being able to tap into the strong population and growth trends that some of these MSAs offer.

Vertical Integration

All levels of an investment are handled in house, which includes property management (Green Alpha Property Management), Asset Management (Emerald City Associates), and Supply Chain Management (Emerald City Logistics).  We pride ourselves in being able to move FASTER than others, all while never sacrificing quality - and the only way that occurs is through a rigorous system of vertically integrated functions.

Speed of Execution / High IRR

We focus primarily on being able to move FAST with our investments, with a timeframe that usually doesn't exceed three years.  While cash flow is important, we do not buy for long-term cash flow - we buy properties that we feel can provide a large equity gain in rapid fashion.  A usual investment for us is one that would project to exceed 30% IRR with a planned exit within 2 years.  For properties that we plan to hold longer than our normal range, we would expect to be able to generate a large cash out refinance within the first two years.